πŸ’ Best practices for casino communication channels | | Casino Journal

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Make your way to the casino back office, and you're quickly assailed by a growing mix of user interfaces that help with our daily marketing tasks.


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Their past marketing practices offer the best clues as to what they will do in the future. What are the promotional practices of the competition? Do they conduct.


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As a marketer, I constantly look to all industries for examples of best practices. Earlier this year I shared five winning casino marketing.


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Their past marketing practices offer the best clues as to what they will do in the future. What are the promotional practices of the competition? Do they conduct.


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Make your way to the casino back office, and you're quickly assailed by a growing mix of user interfaces that help with our daily marketing tasks.


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Their past marketing practices offer the best clues as to what they will do in the future. What are the promotional practices of the competition? Do they conduct.


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As a marketer, I constantly look to all industries for examples of best practices. Earlier this year I shared five winning casino marketing.


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casino marketing best practices

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There are five casino marketing strategies any business, large or small, can I constantly look to all industries for examples of best practices.


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As a marketer, I constantly look to all industries for examples of best practices. Earlier this year I shared five winning casino marketing.


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casino marketing best practices

Moral: Promote your promotion. You now need to turn around and approach your managers, board, or tribal leadership the same way. A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. Cash tornadoes. We happen to know just the one. When you spend money you can no longer measure, you stop being able to adjust, react, and improve your bottom line. Trained as a copywriter, she served as Senior Vice President and C….{/INSERTKEYS}{/PARAGRAPH} Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation. Debrief already. This little genius projects your profit margin before your promotion even runs. And be prepared for those questions you know are coming. State Fair? Guests are no longer excited. And then act. Brand it. You can say goodbye to the slow going and heavy lifting β€” without a big cha-ching out of your bottom line β€” with database marketing software that does the work for you. Keep an eye on competitive websites, Facebook pages, newsletters, and mailers. The more you know about your competition, the better you can react or β€” better yet β€” act proactively. The logistics? If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR. Out of the ordinary β€” and that can include downright wacky β€” is the name of the memorability game. You just thoughtfully intrigued a target audience enough that you created a desired response. Spread the word wisely. We are predictable, we humans, and we assign greater value to limited-time offers. Evaluate if and when promotions fill those objectives, and get ahead of the game. Say, for example, your competitor has their big monthly giveaway on a Saturday. In fact, treat your staff as your customer. Brand colors, typeface, name, tone, personality β€” make sure that promotion speaks to guests in your voice. Where are the customers you want to acquire? Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion. How was the wait for the valet? In order to know the right day, the right way to spread the word, the right briefcase for that game show promotion, get to know your audience as well as you possibly can. Identify timing and details on promotional events big and small, as well as competitive strengths, weaknesses, and potential impact on your business. Keep it short and on-point. The weather? In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion. The stakes are higher than you may think. Present findings in a way that engages your audience. Did the promotion create incremental revenue? You get the point. Go back to the drawing board and remind yourself of your objectives. RECON mines, schedules, and replicates across mail, email, and mobile. We know gamers index high for risk-taking behaviors. Choosing the right start and end dates can have a big impact. One other thing: Do not start with how much you should β€” or have to β€” spend. Or the tournament. Run it too long, and it loses its punch. Here are 15 tips, tricks, and ideas to get you there, without breaking the bank. Or the drawing. Think about it. Small Red Circle plug β€” we can help you get here. Knowing your audience has limited discretionary income, you encourage they spend that money on the Friday preceding the giveaway with an enticing offer. Another benefit to using mystery in your promotions? Tricked-out trucks. Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Did the promotion attract new member signup on the day of the promotion? A good marketing calendar has balance, a mixture of mass and targeted promotions. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand. Unless, of course, Break the Bank is your promotion of choice. Sell your staff. {PARAGRAPH}{INSERTKEYS}Drumroll drawings. Cost containment. Limit time. Know when enough is enough. And the more unmistakably yours, the better. Get the customer experience story that rounds out the numbers. And in addition to traditional ROI calculations, you may want to check in on other less-obvious factors like customer satisfaction or conversion. Targeted promotions can also elbow their way in front of the competition. When it comes to promotions, choose quality over quantity. Increase visits? Pulling off a successful casino promotion is harder than it may seem. How was slot occupancy? So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics. Acquire new guests? Keep your guests close and your competition closer. Start with planning. Reward loyal guests? So get to what they care about right away: high level findings, recommendations, and an action plan. Check goals against data. Were expenses in line with revenue, or were they too high? How were the lines? See 4. Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car β€” or another prize so cool your target audience just has to check it out β€” and showing it off outside your casino? Local mall? Know thy audience. Get help if you need it. See A constant merry-go-round of promotions, and those ponies lose their luster. Create a sense of mystery. And buzz creates action. What type of players participated? Create summary slides. Did you see a lift year over year? Technology makes competitive tactics crazy easy. So, while many of us love a good mystery, your audience really loves a good mystery. Use theater. Sometimes the goal is to see a big bump in revenue; other times the goal is to boost a certain demographic or daypart. Once you settle on your goals, things get much easier. Increase guest spending?